Subscription commerce is all about customer relationships. So what happens when a business tries to force customer-centric subscription commerce to fit into an old-school product-centric solution? New revenue opportunities are lost. Sales teams struggle with complicated systems that do not intuitively guide them through new subscription sales processes. CFOs have to track sales performance in spreadsheets. And IT teams spend hundreds of hours retrofitting product-centric commerce solutions to meet the needs of relationship centric commerce models. In other words, levels upon levels of inefficiency.